Product

Product Marketing Lead, On Demand

Denver, CO   |   Full Time

Frndly TV is seeking a passionate TV enthusiast who can leverage our extensive On Demand library to drive viewership and increase customer engagement on the platform. We want to use curated content recommendations to become an overall competitive advantage


Frndly TV has thousands of titles available on demand for its customers.  We are seeking someone who can leverage viewership analytics and has a familiarity with our content to determine the most impactful ways to position it for our customers. 


Frndly TV's mission is to enable access and enrich customers' lives with feel-good media content. We are working on becoming the go-to media hub for all feel-good content. At Frndly TV we value integrity, respect, curiosity, and quality above all else. 

 

Primary Responsibilities 

  • Building the content schedule for live channels, using viewership data to determine what shows/movies should air and at what time.  
  • Identify and create new linear channels that leverage our On Demand content.  Some channels may be seasonal / promotional.  
  • Manage On Demand sections of the UI (user interface) 
  • Coordinate with marketing and product teams on content to promote within a rotating banner UI
  • Identify and launch On Demand rows based on viewership analytics, customer feedback and familiarity with the content
  • Curate and schedule new On Demand rows for seasonal / promotional events 
  • Work with programming to identify potential VOD library licensing opportunities
  • Determine and help manage ongoing development projects to evolve and enhance the On Demand UX


Qualifications

  • 5+ years relevant professional experience (product marketing, product management, consumer insights, etc).  This role will require a mixed skillset!  
  • Must be comfortable working with data / spreadsheets.  
  • Experience owning a product / program and being the champion for a specific area of a business.  Building something “new” is a plus.  
  • Experience scheduling content in the media industry is a plus - an interest in our content is a must!  


Benefits:  

  • Compensation Range: $50,000 - $80,000 (Salaried, Exempt) (final pay determination will be based on experience) 
  • Medical, Dental, & Vision
  • Short-term & Long-term disability insurance
  • HSA
  • 401K with company match
  • Holiday Pay 
  • Paid Time Off 
  • Paid Sick Time 
  • Parental Leave
  • Complimentary Frndly TV Programming! 


Come join a rapidly growing startup environment with huge opportunities for growth into a number of interesting & challenging roles!


Frndly TV is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, veteran, or disability status.


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